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It is becoming increasingly difficult to grab the attention of prospects and break through the noise of competitors in today’s cutthroat B2B technology marketplace.

In a previous blog I emphasised the importance of public relations and why I believe it is the most powerful of tools in any organisation’s marketing arsenal. However to be effective you can’t just rely on good PR; to build awareness, educate your prospects and ultimately build market momentum, you need amazing PR. To deliver this in the present d…

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Category: Blogs
Published: Jun 13, 2014

One of the most common misconceptions among many sales people in B2B technology is that PR is a fluffy practice of little benefit to the pragmatic world of closing deals.

I witnessed this first-hand among my colleagues for the four years I spent selling PeopleSoft consultancy. In this blog I want to provide an alternative view to such naysayers, history and the way we consume information has served to increase the importance of PR. In fact PR is the most powerful of tools in any organisation’s marketing arsenal. It…

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We are delighted to welcome Paul Marriner, former Executive Director Government Shared Services at the Cabinet Office, to the Marketing in a Box blog. A key player in the Government’s efficiency drive, he has outlined his top tips for selling technology solutions to the UK Government.

"Some IT vendors look at the public sector and see a long and expensive procurement process. Pre-austerity this may have been true, but with a sea change in the country's finances I witnessed first-hand a changing attitude towards technology procurement in the sector. Whitehall went beyond slashing costs and sought to modernise and restructure its…

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