One of the most common misconceptions among many sales people in B2B technology is that PR is a fluffy practice of little benefit to the pragmatic world of closing deals.
I witnessed this first-hand among my colleagues for the four years I spent selling PeopleSoft consultancy. In this blog I want to provide an alternative view to such naysayers, history and the way we consume information has served to increase the importance of PR.
In fact PR is the most powerful of tools in any organisation’s marketing arsenal. It…