Case Study: Unit4 Business Software

UNIT4 takes strategic approach to higher education and public sector PR with Marketing in a Box.

Reputation as leading software supplier to the sector supported by specialist integrated PR and marketing.

SUMMARY

UNIT4 is a global cloud-focused business software and services company with operations in 26 countries. In the UK, over the last three years, it has transformed its business to become one of the country’s most successful and talked about software providers. This case study outlines the journey it has undertaken and the crucial role Public Relations (PR) has had in supporting considerable sales growth in a testing business environment.

 

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Published: Oct 28, 2013

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