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It is becoming increasingly difficult to grab the attention of prospects and break through the noise of competitors in today’s cutthroat B2B technology marketplace.

In a previous blog I emphasised the importance of public relations and why I believe it is the most powerful of tools in any organisation’s marketing arsenal. However to be effect…

http://www.marketing-inabox.com/knowledge-centre/blog/2014/07/standing-out-crowd-competitive-market/

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One of the most common misconceptions among many sales people in B2B technology is that PR is a fluffy practice of little benefit to the pragmatic world of closing deals.

I witnessed this first-hand among my colleagues for the four years I spent selling PeopleSoft consultancy. In this blog I want to provide an alternative view to such naysayers, hi…

http://www.marketing-inabox.com/knowledge-centre/blog/2014/06/we-dont-need-no-pr/

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We are delighted to welcome Paul Marriner, former Executive Director Government Shared Services at the Cabinet Office, to the Marketing in a Box blog. A key player in the Government’s efficiency drive, he has outlined his top tips for selling technology s…

"Some IT vendors look at the public sector and see a long and expensive procurement process. Pre-austerity this may have been true, but with a sea change in the country's finances…

http://www.marketing-inabox.com/knowledge-centre/blog/2014/04/top-tips-selling-public-sector/

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