Search

Search our site...

Search Results...

It is becoming increasingly difficult to grab the attention of prospects and break through the noise of competitors in today’s cutthroat B2B technology marketplace.

In a previous blog I emphasised the importance of public relations and why I believe it is the most powerful of tools in any organisation’s marketing arsenal. However to be effect…

http://www.marketing-inabox.com/knowledge-centre/blog/2014/07/standing-out-crowd-competitive-market/

Visit page


One of the most common misconceptions among many sales people in B2B technology is that PR is a fluffy practice of little benefit to the pragmatic world of closing deals.

I witnessed this first-hand among my colleagues for the four years I spent selling PeopleSoft consultancy. In this blog I want to provide an alternative view to such naysayers, hi…

http://www.marketing-inabox.com/knowledge-centre/blog/2014/06/we-dont-need-no-pr/

Visit page


We are delighted to welcome Paul Marriner, former Executive Director Government Shared Services at the Cabinet Office, to the Marketing in a Box blog. A key player in the Government’s efficiency drive, he has outlined his top tips for selling technology s…

"Some IT vendors look at the public sector and see a long and expensive procurement process. Pre-austerity this may have been true, but with a sea change in the country's finances…

http://www.marketing-inabox.com/knowledge-centre/blog/2014/04/top-tips-selling-public-sector/

Visit page


Seven deadly PR sins to avoid; plus some tried and tested tips to help build momentum.

SUMMARY In our latest guide we have identified the 'seven deadly sins' of B2B technology PR.  As well as what to avoid, you'll find a range of top tips to help you get better re…

http://www.marketing-inabox.com/knowledge-centre/ideas-and-case-studies/seven-deadly-sins-b2b-technology-pr/

Visit page


Ideas and Case Studies

UNIT4 takes strategic approach to higher education and public sector PR with Marketing in a Box.

Emma Keates, Group PR Manager for UNIT4 - - “Vertical expertise like this is rare from a PR agency, but was important to us in such a distinct sector where we would be communicat…

http://www.marketing-inabox.com/knowledge-centre/ideas-and-case-studies/case-study-unit4-business-software/

Visit page


© Copyright Marketing in a Box 2017