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We are delighted to welcome Paul Marriner, former Executive Director Government Shared Services at the Cabinet Office, to the Marketing in a Box blog. A key player in the Government’s efficiency drive, he has outlined his top tips for selling technology s…

"Some IT vendors look at the public sector and see a long and expensive procurement process. Pre-austerity this may have been true, but with a sea change in the country's finances…

http://www.marketing-inabox.com/knowledge-centre/blog/2014/04/top-tips-selling-public-sector/

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Ideas and Case Studies

UNIT4 takes strategic approach to higher education and public sector PR with Marketing in a Box.

Emma Keates, Group PR Manager for UNIT4 - - “Vertical expertise like this is rare from a PR agency, but was important to us in such a distinct sector where we would be communicat…

http://www.marketing-inabox.com/knowledge-centre/ideas-and-case-studies/case-study-unit4-business-software/

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