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One of the most common misconceptions among many sales people in B2B technology is that PR is a fluffy practice of little benefit to the pragmatic world of closing deals.

I witnessed this first-hand among my colleagues for the four years I spent selling PeopleSoft consultancy. In this blog I want to provide an alternative view to such naysayers, hi…

http://www.marketing-inabox.com/knowledge-centre/blog/2014/06/we-dont-need-no-pr/

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