The buying process is being consumerised by business executives as they turn to the internet to research technology solutions. Four out of five B2B buying decisions are based upon recommendation and 60 percent of the sales process is over before your salespeople meet a prospect. The majority of this pre-sales activity centres on content – case studies, tips articles, whitepapers, video and press articles.
We can help you maximise the opportunity for your prospects to engage with your content so that they turn to your salespeople (not your competitors'). Throughout the buying cycle we will put your customers at centre stage by answering their questions with helpful content that makes you a trusted source of information.
We can help you: