Content Strategy

From developing an inbound marketing model to optimising channels to market we can help you maximise the opportunity for your prospects to engage with your content (not your competitors').

The buying process is being consumerised by business executives as they turn to the internet to research technology solutions. Four out of five B2B buying decisions are based upon recommendation and 60 percent of the sales process is over before your salespeople meet a prospect. The majority of this pre-sales activity centres on content – case studies, tips articles, whitepapers, video and press articles.

We can help you maximise the opportunity for your prospects to engage with your content so that they turn to your salespeople (not your competitors'). Throughout the buying cycle we will put your customers at centre stage by answering their questions with helpful content that makes you a trusted source of information.

We can help you:

  • Develop an inbound marketing model
  • Identify the vertical sector issues that your customers face
  • Develop themes that address these issues
  • Align content strategy to sales campaigns
  • Release content at the right time
  • Optimise channels to market - press, traditional and social marketing

Case Studies

We have written case studies about the follow organisations:

  • University of Oxford
  • Pepsi
  • Cabinet Office
  • Sky
  • Bristol City Council
  • H&M

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